NEW ECO VISCOSE FIBRE FROM LENZING
5/29/2017
Fibre producer Lenzing is launching a new eco fibre called EcoVero which it says is helping it achieve the next milestone in its sustainability journey by offering eco-friendly viscose with the lowest environmental impact in the industry*, setting a new industry wide benchmark.
“The environmental awareness of consumers has been growing steadily over the last decade, more recently in the fashion and textile industry. Textile consumption is expected to double by 2025, and the industry is anxiously looking for more sustainable solutions with minimal eco-footprint. Achieving low environmental impact requires developing eco-friendly raw materials and a sustainable manufacturing process,” the Austrian company said in a press statement today.
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